Twenty years ago, the Toyota Prius debuted and ultimately became the standard for early hybrid vehicles. In 2019, Toyota achieves another first in its class when the brand announced the Toyota Prius with 4WD-e. In celebration of 20 years of ground-breaking firsts, Toyota has launched the "It's Unbelievable Campaign" for 2020. The campaign invites people to go more places and navigate more conditions in their celebrated and fully capable Prius four-wheel-drive hybrid sedan.